Automotive Marketing Strategy
Your company’s automotive marketing strategy refers to your business’s overall game plan for reaching prospective consumers and growth. It allows your business to be clear on how to stand out, differentiate, and ensure your achieving a competitive advantage within your local markets.
Having a solid strategy and plan in place allows you to focus on attracting new customers, building your company’s local brand awareness, and turning prospects into customers while focusing on areas like your company’s value proposition, customer demographics and a solid plan on how to achieve optimal growth and success.
When working with our customers on building the 1-year plan, we divide the strategies into two sections. The marketing strategy itself and the marketing plan outline the activities that need to get done in order for you to get there.
Our approach works with our customers by focusing on and driving 7 key steps to create a successful automotive marketing strategy:
1.) Build your marketing plan
2.) Create your buyer personas
3.) Identify your goals
4.) Select the tools
5.) Review your existing resources
6.) Audit and plan media campaigns
7.) And lastly, execute your strategy.
The more time you spend creating a clear strategy, the more opportunities you create to sell, and open the door to welcome new growth and sales into your business.